Our Mission.
Choosing heaven means espousing the values of an Italian brand that strongly cares about the health of our consumers, the quality and taste of products, and the sustainability of the planet.

Heaven, a new day.
“Every time you stray, you miss the opportunity to look up into the sky.
Take your first step. Make a move because you are alive. Open your mind.
Make a change. Find the place you feel is yours.
Open your mind because with each ray of sunshine comes a new day.
Heaven, a new day.”

Learn the 3 reasons why we chose oats

Once upon a time…
03
The dream come true
Their dream came to life immediately. “We must create the best oat milk there is!”
Thus was born heaven in 2020, in downtown Milan, Italy’s only company specializing in oats that, thanks to continuous research, has become an industry innovator with unsurpassed plant-based beverages.
Learn the 3 reasons why we chose oats

Once upon a time…
03
The dream come true
Their dream came to life immediately. “We must create the best oat milk there is!”
Thus was born heaven in 2020, in downtown Milan, Italy’s only company specializing in oats that, thanks to continuous research, has become an industry innovator with unsurpassed plant-based beverages.

Learn the 3 reasons why we chose oats

03
The dream come true
Their dream came to life immediately. “We must create the best oat milk there is!”
Thus was born heaven in 2020, in downtown Milan, Italy’s only company specializing in oats that, thanks to continuous research, has become an industry innovator with unsurpassed plant-based beverages.
Which milk should I choose?
Environmental impact of one glass (200ml) of different types of milk
Sustainability in heaven
We work every day to guarantee and ensure the quality of our products over time, without breaking a promise we have made to ourselves: to safeguard our planet.
In fact, oats are not only a superfood with excellent nutritional properties, but are also a sustainable plant. According to scientific studies, oat-based beverage production has among the lowest water consumption, CO2 emissions and land occupancy compared to cow’s milk and other plant-based substitutes.